New Module: A/B Test

Mark Reeves posted a beta version of a new module he’s working on that allows you to easily A/B test variations of your templates.

A/B Testing is a method of presenting variations in content or design around calls to action and tracking which perform better. Variations could be subtle: “Click Here!” vs. “Click This Link”, or “Learn More” vs. “Buy Now!” Variations can include drastically different color schemes, design elements or imagery.

A/B Test makes it easy to create test cases in ExpressionEngine simply by wrapping your variations in a few tags. As those variations are displayed, and as users interact with links or forms within, activity is automatically tracked and results displayed in your ExpressionEngine Control Panel.

Mark is soliciting feedback from people who download and try out this new module. It is available only for EE 2 and currently a free download.