There is a wide range of ways to pitch ExpressionEngine as a CMS. Some people use EE as a differentiator, saying they are an EE-only shop, and clients choose them partly for that reason. Others will wait to pitch EE until after they’ve landed the gig, maybe letting the client choose from among a few different options. And there are plenty of other scenarios in between those two extremes.
My question for you is: How do you pitch ExpressionEngine to your clients? Is it an easy sell or sometimes a challenge? Does it figure into your initial pitch to land the client? Give us your thoughts in the comments.