It was a few years in the making and in one decision Erik Reagan and his business partner at Focus Lab pulled the plug on their plans–and all of the work up to that point–on launching their own ExpressionEngine add-on business.
In short, after years of dreaming, planning and coding, I realized that pulling off a CMS add-on business — at the quality I wanted — would severely hurt Focus Lab. It would be profitable, no doubt. But it would also take away from our client services which we’re quite passionate about. That was all I needed to realize to justify no longer pursuing the dream.
Erik and Bill made a tough decision to kill a project that didn’t fit the vision they had for their company. Bold move.
Read the whole thing: The Sidecar that Never Was