Brad Parscale on Exp:resso Store Purchase

Earlier today, DevDemon announced that they purchased the ExpressionEngine e-commerce add-on Store by Exp:resso.

Brad Parscale, whose company Parscale Media owns DevDemon, is no stranger to buying EE stuff. Last year he bought the rights to the EECI conference (relaunched as the ExpressionEngine Conference) and put on his first event this past Fall in Portland. The next installment of the ExpressionEngine Conference will be October 5-7, 2014 in Alexandria, VA.

He obviously cares about the ExpressionEngine community and tools, so I wanted to find out more about his plans.

About Store, Brad says:

I think Store is a great product and with some new life can make ecommerce on ExpressionEngine more competitive with hosted stores. We are already prepared to announce several new pieces including new add-ons to work with Store.

Brad and DevDemon already have plans for Store, including working toward a Store 2.4 release and a membership module.

The purchase of Store helps create “a stronger DevDemon” and that will result in, according to Brad, “better support, more add-ons and overall a stronger provider of [ExpressionEngine] technology.”