EE in the Wild: Paramore|Redd

Nashville based online marketing firm Paramore|Redd recently launched a new website on ExpressionEngine. It’s a really well-done site (be sure to check out the bios), so I emailed to ask if they would reveal how the site was built in ExpressionEngine. Brad Haynes, a Senior Designer/Developer at the firm was kind of enough to write up a little bit about the site.

After having used Expression Engine for twenty or so websites, we couldn’t wait to drop our new site on top of its flexible foundation. In combination with some Leevi Graham add-ons - and multiple other tweaks, touches and near anxiety attacks - we were able to extend the core of Expression Engine to suit our needs.

The site is significant for both its modular layout and *tasteful* uses of javascript. We really wanted a great user experience. Tests show that legibility increases with dark text on a light background. However, imagery looks much better on a dark background. I explored that idea by implementing both light and dark templates… with textual content on the light template and imagery-related content on the dark template. EE’s flexibility made this a breeze.

The site uses a myriad of EE Add-ons:

• Akismet module
• Freeform module
• REEorder module
• LG .htaccess Generator extension
• Edit Tab AJAX extension
• LG Add Sitename extension
• Category Checkboxes extension
• Find and Replace plugin
• Reeposition plugin
• LG Member List plugin