Vector Media on SEO with EE

Vector Media’s Lee Goldberg wrote a great article on the EE Developer blog about what you can do when developing sites with ExpressionEngine to help improve search engine optimization. Unsurprisingly, the title of the post is also nicely optimized.

I think analytics and testing your SEO is probably one that a lot of people overlook:

Easy integration with Google Analytics and Google Website Optimizer - Analyzing data is key to making your SEO efforts successful. Whereas many other systems make you update multiple pages to put on Analytics scripts, with ExpressionEngine, it’s literally a copy/paste situation. Even setting up advanced subdomain tracking, custom variables, and event tracking is painless, taking minutes where other systems take hours.

Lee also covers a few items that you shouldn’t worry about, like extra meta tags and submitting your site pages to search engines.

So why does Vector Media like ExpressionEngine?

Smart marketers know that there is no such thing as a one-size fits all approach to optimization, and ExpressionEngine’s inherent flexibility makes it easy to implement the right strategy quickly and seamlessly.

Indeed.

Bookmark it for future reference: Outstanding Search Engine Optimization with ExpressionEngine

Disclaimer: Vector Media Group is an advertiser on EE Insider.