EllisLab has hired Paramore|Redd, an online marketing firm out of Nashville, TN, to help with their marketing efforts. Leslie Doherty will be heading up things from the EllisLab end as Marketing Director. I’m assuming she retains her role as “Community Architect” in job description, if not some sort of alternate job title.
People have criticized EllisLab for not getting their name out more, and I know they’ve said they want to as well; so this move hopefully addresses that. Then again, I’ve already seen someone criticize this move, saying they should be fixing bugs instead of marketing. Something tells me that in this case, they can walk and chew gum at the same time. After all, they’re not reassigning their developers as the marketing team.