Managing ads, measuring activity and analyzing ad statistics can feel like a black art, especially when using advertising services that introduce a fair amount of complexity. But it doesn’t need to be that complicated! Carl Crawley joins this week’s EE Podcast to de-mystify ad management and measurement, and discuss why he chose a more simplified process for his AdMan add-on.
Carl details how AdMan manages ads in ExpressionEngine, the types of measurement it provides and how some of his clients are using it, including combining it with other analytics services like Google Analytics. Carl also shares his plans for future add-on development and his thoughts on EllisLab’s recent announcement about third-party add-on devs. Tune in now!
Thanks to Converge Florida for sponsoring!